Your Public Relations – contents

Your Public Relations is a book published in 1948, edited by Glenn and Denny Griswold that we are serialising through monthly posts.  To help you locate and explore the contents, we provide links to the chapters published below:

Part I – Public Relations – A Management Function for All Organizations, Large and Small

I. Public Relations – Its Responsibilities and Potentialities by Glenn and Denny Griswold, co-editors, Public Relations News

II. Management’s Stake in Public Relations by Harry A. Bullis, Chairman of the Board, General Mills, Inc

III. Public Relations for Small Business by J.T. Lewis, Jr., President, Lewis Welding & Engineering Corporation

Part II – Organizing to use Public Relations

IV. Qualifications for Public Relations Management by Pendleton Dudley, President, Dudley, Anderson & Yartzy

V. How to Organise and Operate a Public Relations Department by Conger Reynolds, Public Relations Director, Standard Oil Company (Indiana)

VI. How to use Public Relations Counsel by John Wiley Hill. President, Hill & Knowlton, Inc.

VII. How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Ayer & Son, Inc.

VIII. Association Public Relations by Holcombe Parks, Vice President, National Association of Manufacturers

Part III – The Basic Areas of Public Relations

IX. How to Build Better Relations with Employees by Kirk Earnshaw, Industrial Relations Editor, Modern Industry

X. Winning Better Relations with the Community by James W Irwin, Public and Empoloee Counselor

XI. Relations with Customers and Prospects by Lew Hahn, President, National Retail Dry Goods Association

XII. Stockholders in the Corporate Family by W. Howard Chase, Public Relations Director, General Foods Corporation

Part IV – Opinion Surveys in Public Relations

XIII. How to Use Opinion Surveys in Public Relations by Dr. Claude E. Robinson, President, Opinion Research Corporation

Part V – How to Reach Special Publics

XVI. The Woman Publics by Mabel G. Flannel, Partner, Flannel and Woodward