How to Reach Special Publics – The Woman Publics
Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on…
How to use opinion surveys in public relations
Research and evaluation are considered by many to be relatively recent concerns of public relations practitioners. Developments include the (recently updated) Barcelona Principles, ‘workflow‘ tools enabling monitoring and analysis of…
Stockholders in the Corporate Family – or contemporary activists?
In 1948, W Howard Chase tackled the topic of Stockholders in the Corporate Family in his chapter in the book Your Public Relations (serialised here), with the intention of challenging…
Winning better relations with the community
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee…
How to build better relations with employees
The first chapter in Part III of Your Public Relations, the 1948 book we are serialising at PR Conversations, is authored by Kirk Earnshaw, industrial relations editor of Modern Industry…
How to use the Public Relations department of an advertising agency
N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer). As a leader and innovator in advertising,…
How to organise and operate a public relations department
This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil…