Generic principles and specific applications in public relations
In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment. Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), which was followed by a review of their elucubrations by Jim Grunig. That conversational development is...