Posted on Current PR Conversations PR Sense

A communicator’s guide to mitigating the risk of greenwashing

Angela Barter, CPRP, a sustainable communication strategist based in South Africa, drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing This is the first in a series of original, but WPRF2016-related, posts by presenters (from different countries) on PR Conversations Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and...

Posted on Current PR Conversations PR Sphere PRoust Questionnaire

PRoust Questionnaire: Gregor Halff

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Gregor Halff: 1. What are your most striking characteristics as a PR practitioner? I like to shut up and just observe; one learns so much about...

Posted on PR Motion

Cause and effect of a cross-border public relations adventure

Part I of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet I’ve been invited to share with readers of PR Conversations the narrative about how voluntarily becoming involved with a global PR event (supported by my employer) and, in particular, meeting key senior PR practitioners, provided me with an incredible opportunity only a few years after completing my university degree in media and communications. I was...

Posted on PR Axis

By Jove, PR for PR works!

Public relations for public relations is effective! Why should we be surprised? Guest OpEd by Toni Muzi Falconi “I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they wish, we also need to be free to act as we wish. But over certain limits both of...

Posted on PR Nexus

Refreshing the PR advocacy platform through the Melbourne Mandate 2012

With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will include a robust discussion on the Melbourne Mandate, designed to build on the Stockholm Accords agreed to at WPRF 2010....

Posted on PR Nexus

Communication without borders…or marketplace competition

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...

Posted on PR Sense

World's leaders in PR congregate in Stockholm

Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder relationships; FERPI’s six faced presentation of the Accords implementation process taking off in Italy in September; Anne Gregory and Ronel Rensburg’s engaging and courageous session on public relations’ value to organizational governance and management, and Karl Schwab’s lucid description of the coming phases of societal discontinuity and of the World Economic Forum’s vision of togetherness through a global multistakeholder platform, will remain in my mind as the more striking achievements of the Stockholm Forum.