Posted on PR Axis

Qualifications for Public Relations Management

Pendleton Dudley established a PR agency in New York in 1909, reportedly after a suggestion by Ivy Lee who felt competition would be good for the fledgling industry. By the time of authoring the following chapter in Your Public Relations in 1948, his company was known as Dudley-Anderson-Yutzy (D-A-Y). When sold to Ogilvy Mather in 1983, D-A-Y was the world’s oldest continuously operating PR firm; the name disappearing in 1988. Described by Scott Cutlip (in...

Posted on Classic PR Conversations PR Mediums

Grunig PR Masterclass: Insight into diversity and excellence

This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture. We extend our thanks to James, Larissa and Toni for offering the video to PR Conversations.   Introduction by Toni Muzi Falconi A few years ago, PR Conversations published...

Posted on PR Nexus Seasoned Posts

A journey to Mars: how planet PR used to be

One discussion theme emerging at PR Conversations during 2011 has been the role of women in public relations.  Although PR has become a feminised occupation since the 1990s, many issues remain such as salary differentials, dominance of men in senior positions and 90% female intake on undergraduate degree courses, which we’ve debated in one post or another. As this is the traditional time of year for looking backwards, I’m not talking about these current debates,...

Posted on Classic PR Conversations PR Sphere

In praise of publicity – a woman's history

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history.  Indeed, apart from Doris Fleischman, I am unaware of any female voices writing about early experiences of the practice in the US; and Fleischman’s contribution inevitably is linked to her husband Edward Bernays. So exactly who was Constance Hope and why should we care about her story?  Well she authored a...

Posted on PR Motion

PR – it's a woman's world

It is nearly 25 years since the publication of Cline’s ‘Velvet Ghetto’ study of women in public relations which responded to the increasing feminisation of the occupation.  Undeniably today, the field is one dominated by women – indeed, based on my UK experience, 90% of the students on undergraduate PR degree courses and studying for professional qualifications are female. Both professional bodies here have women in senior positions: Sally Costerton (chairman and CEO of Hill...