global discussion. local perspectives.
If you’ve any interest in online public relations, you’ve probably heard of the terms “Google juice” and “digital dirt“. But have you taken a deliberate approach, like PRConversations reader, Brandon Carlos to maximise the positive and minimise the negative with your online footprint? If not, why not? Isn’t your own reputation, as a PR professional, the most important asset of your personal brand?
From a front page article on the New York Times of Sunday July 13, Nicolai Ouroussif interestingly describes how new architecture in China reflects the vigour and intellectual ferment
Way back in the mid eighties the name of the Parisian hospital Villejuif coupled its widespread fame as the world hub for the more advanced medical research against cancer (at the time), with a particularly unexpected awareness amongst part of the european professional public relations comnunity: an anonymous leaflet began to circulate originated from within that hospital with a false signature, in which a list of well known consumer brands were indicated as being cancerous,...
A lively discussion came up last Thursday evening in Rome, at the second of the six sessions scheduled for the production of the video book on ‘What is Public Relations’, which my friend Joao so acutely and courteously described here, following up on the first session. The general topic has to do with many issues my co-bloggers have touched upon in this blog as well as with the content of a recent (the plum of...
“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain). I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to talk about two important research projects connected to the Institute. • “New Media, New Influencers and Implications for the...
Billed as one of the “highlights” of the University of Toronto’s inaugural Festival of the Arts was the lecture by “renowned Canadian filmmaker, Atom Egoyan, delivering his second public presentation as the Dean’s Distinguished Visitor in Theatre, Film, Music, and Visual Studies in the Faculty of Arts and Science.” Egoyan, whom I’ve always found to be an articulate and original thinker (in addition to a true auteur as a filmmaker) tackled an ambitious lecture called...
I know I am biased and I know I have already posted on Euroblog 2008, but -come on!- take a look at the euroblog final program of what is possibly the most intense ever exchange between professionals and academics on social media and public relations, and hurry up and register here. You don’t really want to miss this event, do you?
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.
I’ve just spent a very pleasant half an hour messing around with Johnny Depp. To be precise, I’ve been playing with the mash-up on the Sweeney Todd site which allows me to cut my own trailer for the film. If I got bored, I could trawl the blog, throw a Facebook party or – had I been in time – join one of the many Sweeney communities clustered around the ‘mother site’. As an example...
Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.