global discussion. local perspectives.
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies are having to switch from a conventional and comfortable “top-down” model to incorporate “bottom-up” contributions from individuals who are able to openly question, criticise and contradict their views. And then there are the social networks that allow information to spread like wildfire before companies even...
This detailing of a case study began life as an intended comment on Kristen's Sukalac's recent blog, Pink Gloves, Hashtags and Lost Opportunities, but it became so involved and long (and the subject so inspiring) that I decided to turn it into a post proper.
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’. Sir Martin Sorrell , Ceo of WPP, said more or less the same about one year ago in New York.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a new global stakeholder relationship governance operating platform which, together with many other scholars and professionals all over the world (although we might call...
Most visitors of this blog are well aware of Jim Grunig, if not for other reasons, because they remember an extensive interview he gave us almost a year ago. Since then, while visiting colleagues, speaking with students or professional associations around the world, I often am asked a question which seems to be looming about out professional body of knowledge. What comes after Grunig? Now, for the exclusive curiosity of cherished visitors, take a look...
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’. This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media and therefore fall in the territory of advertising agencies, it is also true, Bourdon adds, that quote yet, how...
In a report here from an Iabc conference last February in Lugano I suggested a thorough consultation of Martin Eppler and Jeanne Mengis ‘s research paper on informaton overload as the best presentation of that conference. I attached the paper, but was immediately warned by a Iabc Guardian that the paper was not for consultation by non Iabc members, and was kindly requested to take it down. I was then (and am today) happy to...