Social media engagement: The PR2.0 shift for politics
Guest post by Tyler Orchard Social media engagement: The PR2.0 shift for politics Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based on simple calculations of return on investment. However, in today’s closely connected world, being involved in social media...