Gen Y graduate still kangarooish about PR theory in practice
Perhaps atypical of my cohort, but continuing to find a place for PR theory in my agency’s practice Guest post by Katie Sheppet PR practitioners of Generation Y, including myself, often are pigeonholed as the “I want it right now” generation (The PR Practitioner). We’re criticised for thinking we know everything or for wanting “it all” too fast. Whilst this can ring true for some, it’s unfair to say we’re all the same. That was...