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Report from Lugano (IABC) and Frascati (Cittadinanzattiva): the underwear and the genericity of public relations…

Rem Koolhaas, the reputed Dutch architect and professor at Harvard has recently launched a new ‘buzz word’: that of generic architecture. Just as generic pharma simply deliver the functionality of the base-molecule, generic architecture rediscovers its basic function and common sense, overwhelmed in recent years by the many extravaganzas and by the pressures of competition. Two association of ideas here: a) you will possibly remember the many posts in this blog dedicated to the ‘generic...

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Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program

Quanno ce vò, ce vò (pronounced: cannocievò, cievò). So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs… In a particular period in which my Country (Italy) and its private, public and social elites are undergoing a sustained (and increasingly intolerable) intellectual deterioration with dire consequences on the well being of its citizens, if and when something positive does come up, it is...

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Reputation lost, reputation won: Lessons from Aristotle and Barack Obama. Ronel Rensburg on Rhetoric and Public Relations. A South African Perspective.

by Ronel Rensburg While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards political rhetoric as well as a stirring of new-found hope for the USA and the rest of the world. In the presence of hundreds of thousands of people in awe, history was made and lessons were learnt of how communication and public speaking ought to...

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The Business of Business is… Responsible Business: where public relations becomes relevant, in the form of stakeholder relationship management

1. The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic discontinuity (see here) in which we all find ourselves immersed since the end of the twentieth century. A discontinuity originated by the radical subversion of the way we think of space and time induced by communication technologies and their impact on the acceleration of the...

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Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?

A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession. Nina Devlin, an experienced pr professional specialised in acquisition and new listing activities on behalf of clients of the highly reputed Brunswick firm, has been temporarily suspended without pay by her employer when an investigation by the SEC accused her husband Mathew (a trader for Lehman Brothers)...

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Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm

I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by the Portuguese Association of Business Communication is a landmark.

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Dear Santa, a four-pronged wish list for public relators in 2009 from a non believer. Be sure to check out the fourth, as it relates directly to YOU, visitor/reader/commenter of this blog!

1. Please discourage my colleagues from offering, arguing, pushing individual as well as organizational visibility as a ‘strategic’ and desirable objective. Peeing in the pot is more strategic and less polluting. If it makes sense to expect a substantial reduction in organizational advertising investments, it also makes sense to anticipate a reduction of editorial pages which, in turn, reduces media relations activities. Subsequently many of my colleagues will find time to think about many other...

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CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…

Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants. I will mention no names nor location as per agreement, but will instead relate a few of the primary issues and how they were discussed. No intention here to ‘scoop’ anyone,...

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The leadership role of Public Relations according to Mo.Ve’s 2008 report on Car Dependancy and Sustainable Mobility in Metropolitan Areas

“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing in changing individual behaviour, we need to rethink traditional theories about how we use communications and marketing to achieve social objectives. We need to refocus on society. This need is emphasised by an increasingly fluid, mobile, society; an increasingly divergent set of public opinions on...