PR jobs of the future

Thinking about the recent conversation regarding the merits or otherwise of studying public relations, I am reminded of Karl Fisch’s statement in his fascinating Shift Happens presentation (now available at The Fischbowl as a pdf or word file) that: “We are currently preparing students for jobs and technologies that don’t yet exist . . . in order to solve problems we don’t even know are problems yet”. What should we be doing in PR to prepare for this...

How Philip Morris uses public relations to change the regulatory environment of the tobacco industry… Ann Landman exposes an apparently effective plan

Recently, an articulate and highly informative article by Ann Landman appeared on pr watch. Although quite critical and explicitly biased, it details Philip Morris’s current public relations activities to modify existing regulation of the tobacco industry in the United States, and (I believe) provides a most interesting backstage analysis of our profession—very stimulating food for thought for all of us.

Lobby in Portugal: When the PR industry doesn’t succeed in producing social change

Portugal has a 33 years old democracy achieved after a peaceful military revolution that ended a dictatorship that had lasted for several decades. Propaganda was one of the major strengths of our dictatorship (as with all the other similar regimes) and people-to-people grass roots communication was the major weapon of the revolutionary. But Public Relations in Portugal is still to accomplish some important revolutions. Here’s why…