global discussion. local perspectives.
I will attempt to summarise, and supply links to the original documents wherever feasible, of what is possibly the most interesting case of a US Federal Court debating an organization’s public relations activities since the Nike/Kasky story… remember?
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and significantly more than a pure Marketing Director. But what does this mean?
A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...
In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count. I’m not normally a big fan of ‘numbering’ people, but I do believe that ‘public relations’ really needs a universal number of its own. Why? Because then the national and global impact of our profession could be quickly and neatly measured and...
If we take journalism -as David Demers writes in his very recent and most interesting History and Future of Mass Media (Hampton Press)- ‘journalists should keep their personal opinions and the opinions of their newspapers out of their news stories; All sides to a story should be covered and reported; All sides to a story should be given an equal amount of coverage’ But, if we consider public relations, we could say that: ‘a public...
I’ve been following, with great interest, the noteworthy discussion Toni Muzi Falconi provoked with his recent post on the research conducted between journalists and public relators. Fairly early on I concluded that Toni’s real intent was a call to action of “PR for PR,” which was borne out by his later comments.
Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.
Relationships between journalists and public relators in Italy, are not as bad as one might expect, according to a thorough research effort by Chiara Valentini and myself, due to be published soon. But the big surprise
On the 4th of November this post opened a fruitful dialogue between professionals from two European countries (Italy and Romania) and sparked an interesting debate with the participation of visitors and commentators from many other countries ranging from New Zealand, Austria, Canada, the Uk, the USA, Portugal, Latin America and South Africa.