A communicator’s guide to mitigating the risk of greenwashing
Angela Barter, CPRP, a sustainable communication strategist based in South Africa, drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing This is the first in a series of original, but WPRF2016-related, posts by presenters (from different countries) on PR Conversations Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and...