strategic public relations management

Making the case for solid public relations research

December 11, 2014

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects By Natalie Bovair, APR Recognizing that research is essential to strategic public relations…

PR Sphere

Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

September 18, 2014

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward…

Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…
Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020
What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…
Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020
Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…
Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020
That's great to hear - the linkage to measurement and evaluation is critical of course.

Tag: strategic public relations management

Making the case for solid public relations research

Two glaring gaps in an otherwise glowing review of senior PR practice in Canada