Relations with customers and prospects
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…
Buzzwords: Much sound and fury, but signifying little
A two-nation blended cocktail chat dissecting buzzwords in the current vernacular By Toni Muzi Falconi and Helen Slater Our global professional community has tried to change its public relations nomenclature…
Director Roundtable: Stakeholder Expectations and the 21st Century Board
PR Conversations founder, Toni Muzi Falconi is taking part in a fascinating ‘Director Roundtable‘ event being held in collaboration with the NYU school of continuing and professional studies on 28…
Public Relations for Small Business
J.T. Lewis, Jr., president of Lewis Welding & Engineering Corporation was the author of the third chapter in the 1948 US book, edited by Glenn and Denny Griswold, Your Public…
Management's Stake in Public Relations
Harry A. Bullis, chairman of the board of General Mills Inc, was a champion of “the importance of public relations as a basic policy-making function’ according to Glenn and Denny…
Action learning – NYU students develop opening address
PR Conversations contributor, the Italian professional and scholar, Toni Muzi Falconi, has just presented his latest thinking and processes in an opening session of a two day workshop in Brazil…
Is the PR lunch dead?
When’s the last time you enjoyed a traditional PR lunch? Not necessarily the three hour marathons of legend where enough wine was consumed to keep a small vineyard in business,…
Selecting stakeholder groups for effective communication in the 21st-Century
As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in…
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the…
PRoust Questionnaire: Léa Werthman
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…