Posted on PRoust Questionnaire

PRoust Questionnaire: João Duarte

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from João Duarte: 1. What are your most striking characteristics as a PR practitioner? My ability to put myself in the “shoes” of the “other”—that...

Posted on PR Sphere PRoust Questionnaire

PRoust Questionnaire: Toni Muzi Falconi

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Toni Muzi Falconi: 1. What is your most striking characteristic as a PR practitioner? Curiosity in exploring why nothing ever happens twice in the...

Posted on PR Axis

Improving stakeholder relationships through nets, neuros and algorithms

  By Toni Muzi Falconi Idea genesis Public relations practice seeks to identify and convince potential influencers in advocating ideas, arguments, products and services in line with client or employer objectives, thus attempting to overcome the limitations of outreach and credibility. The issue of relationships with stakeholders – powered by the increasing pressure of expectations on organizational decision processes – has become a vital concern for the licence to operate of every organization. Today this...

Posted on PR Vision

Sliding doors: Italian PR

By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf of the Italian Federation of Public Relations (Ferpi) his first research project in the public relations domain, titled “Terziario Avanzato e Nuove Professioni: il caso delle rp,” published by Franco Angeli Editore. (The English translation is “Advanced tertiary sector: the case of PR.”) He researched...