global discussion. local perspectives.
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable favour….
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in the early afternoon at the CIPR headquarters in St. James Square, some highly selected 40 senior public relations professionals from different countries will meet to launch the second and decisive phase of the XPRL project, already discussed here in a preceding post….
This is, for once, a positive story on how the public relations professional community is able to get its act together and to make an effective impact on the public sphere while promoting a sustainable view of the profession..
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and scholarly community
The following quote is an excerpt of a paper from one of my students (not necessarily the best but certainly not the worst) in the Global Relations class I am currently teaching at NYU’s Master of Science in Public Relations and Corporate Communication.
If there is one thing which unites all of us, who practice public relations (disregarding age, experience, country, specific practice)… it is that we were brought up eating, digesting and expelling press releases and media relations. As many are aware, this 2006 marks the one hundredth anniversary since Ivy Ledbetter Lee issued his Declaration of Principles, which, for the first time, rationalised the concept of media relations.Let’s read an excerpt:
October 21 from Canada’s Weekend Post Weekend Post HQ received one of those Thingamaboobs in the mail this week. And no, that’s not a typo..
Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...
Many interesting and exciting things are happening in the global pr community…… Amongst these…
The presidents of the Marketing Association of Thailand, the Thailand Marketing Research Society, the Advertising Association of Thailand, the Thai Direct Selling Association and the Public Relations Society of Thailand agreed on the issue on October 11 despite the current lack of details of the government’s economic management policies.