Posted on Seasoned Posts

150-year-old newspaper blogs its own demise

The Rocky Mountain News (Denver CO, USA) will appear for the last time today, just short of its 150th birthday. And the staff has been chronicling the closure in real time through social media. One of the paper’s official blogs discusses it. Staff members have been posting their feelings, pictures, etc. on Facebook. There is something extremely ironic and poetic about this, especially given the brutality of the announcement.  Although rumours have been swirling for...

Posted on Seasoned Posts

Who are you to criticise? What is the point of PR in social media?

Who has the right to criticise in public relations?  This seems a pertinent question in the light of the development of PR in social media where many lessons can be learned, and success or failure is often the subject of comment and debate, normally in the immediate public forum of social media itself. Is it only the originators of a social media PR campaign who have the right to judge its success? After all, they...

Posted on Seasoned Posts

Live at the Inauguration with 3000 “Friends” per Minute

I had a new experience yesterday that helped me understand the “social” in social media a little better. I use Facebook to maintain with far-distant friends and to get back in touch. So, contrary  to today’s teens who chat with each other online, I am more likely to talk to my current, nearby friends on the phone and in person and to use Facebook to interact with people who are not in my immediate circle. But...

Posted on Seasoned Posts

Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm

I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by the Portuguese Association of Business Communication is a landmark.

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The leadership role of Public Relations according to Mo.Ve’s 2008 report on Car Dependancy and Sustainable Mobility in Metropolitan Areas

“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today. If we are to be really successful in the use of social marketing in changing individual behaviour, we need to rethink traditional theories about how we use communications and marketing to achieve social objectives. We need to refocus on society. This need is emphasised by an increasingly fluid, mobile, society; an increasingly divergent set of public opinions on...

Posted on Seasoned Posts

Is online reputation management as simple as optimising Google juice and minimising digital dirt?

If you’ve any interest in online public relations, you’ve probably heard of the terms “Google juice” and “digital dirt“.   But have you taken a deliberate approach, like PRConversations reader, Brandon Carlos to maximise the positive and minimise the negative with your online footprint?  If not, why not?  Isn’t your own reputation, as a PR professional, the most important asset of your personal brand?

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The story of X, the differences between on and off-line reputation and the Villejuif leaflet of the mid eighties. Plus ca change…plus c’est la meme chose??

Way back in the mid eighties the name of the Parisian hospital Villejuif coupled its widespread fame as the world hub for the more advanced medical research against cancer (at the time), with a particularly unexpected awareness amongst part of the european professional public relations comnunity: an anonymous leaflet began to circulate originated from within that hospital with a false signature, in which a list of well known consumer brands were indicated as being cancerous,...