social business reputation – PR Conversations

September 24, 2013June 28, 2020 PR Vision

Crisis, what social PR and communication crisis? A rationale

Crisis communication and risks “managed” through social public relations and communication Although the number of “gotcha” crises erupting on social, as well as stupidity of unthinking and unbridled employees appear to be lessening (likely as a result of formal social media policies and guidelines being instituted), it can’t be ignored that more and more companies, whether by choice or necessity, are including a “social” component into integrated communication efforts—mainly because social channels are where so...

June 7, 2013June 28, 2020 PR Sense

Influence behaviours: create social business guidelines valued as an employee resource

What are the advantages of making something a collaborative effort and promoting the terminology of “resource?” External and internal communication specialists in a communicative organization understand the significance and impact of the name given to a document. Even more important than its title, who holds accountability for its creation and how many areas have input and influence on resulting internal behaviours and external outcomes. Ask any corporate communicator: Collaborative efforts are always more valued by...