An idiot's guide to PR – lessons for SEO and digital marketing
It can be difficult to define public relations, particularly as there are different perspectives regarding what it is. However, it is much easier to give guidance on what it is…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…
Engineering Search: The story of the algorithm that changed the world
New radio documentary from Ira Basen airs on December 5th This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition.…