global discussion. local perspectives.
It can be difficult to define public relations, particularly as there are different perspectives regarding what it is. However, it is much easier to give guidance on what it is not. Indeed, subscribing to the view that ‘PR is what PR does‘, the following offers an idiot’s guide to what PR is not, and what is does not do, especially for those who work in SEO and digital marketing. Rule 1: PR is not free....
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there. –Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth Currently I’m transitioning from thinking-mode process to writing for my June Bytes from the PR Sphere column (which covers the intersection...
New radio documentary from Ira Basen airs on December 5th This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition. Engineering Search: The story of the algorithm that changed the world, tracks the evolution of search engine optimization, particularly in regards to Google. More details are found below. Update: The online version of Engineering Search now available from a dedicated CBC website page. The producer and...