Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed…
Bulgarian blog converses on integration difficulties of social media into public relations practice
Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR…
Lessons on targetting audiences from Iran
One of the things that has struck me in the coverage of events in Iran is how well protestors there seem to have grasped a basic point of effective communications…
Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model: la politica del cucù…
The ethical state, social communication and public relations…
How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours? The amount of literature…
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company…
Is separating social and mainstream media in education a good idea? Let’s discuss..
Social media are increasingly considered by the public relations community (scholars, educators, professionals) as a ‘separate thing’, different from mainstream. Is this really so? And, even if it is… do…
The Crisis. What else? Jean Pierre Beaudoin: social networks rather than storing oil and sugar.
Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus…
Public Diplomacy with Teheran and direct involvement with the American taxpayer.
Are we finally seeing, moment by moment, a public relations approach unfold…or is it only a disastrous and desperate exercise in spin? You will remember that years ago (not as…
Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association
In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6…