the discussion on the economic impact of pr paper has migrated to
http://www.instituteforpr.org/index.php/IPR/digest_entry/thinking_outside_the_budget/
Tag: Public Relations
900 visits from Russia. Anyone interested in discussing the Putin-Litvinenko case from a public relations perspective?
Day-to-day business will inevitably continue as usual, but a true partnership requires something else: (it requires) reputation, credibility and an ability to generate trust which X has dissolved…
Why is the ‘extended’ concept of diversity so specifically relevant for public relations?
Eighteen months have passed since some 600 professionals, scholars and students from 42 countries met in Trieste, Italy (thanks to Ferpi and the Global Alliance) to discuss for three days on: Communicating for diversity, with diversity and in diversity….
Moving towards a global dashboard of local public relations infrastructure?
If you visit the Global Alliance website and click on Landscapes; if you read the Global Public Relations Handbook (2004) edited by slovene Dejan Vercic and indian Sriramesh Krishnamurthy, or Public Relations and Communication Management in Europe (2004), edited by the dutch Betteke Van Rule and slovene Dejan Vercic, or Public Relations in Asia (2005), edited by indian Sriramesh Krishnamurthy…
Marchetta, in Italy means ‘dirty job’ and is even worse than ’spin’….what can we do about it?
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable favour….
December 4: D-Day for XPRL and for the global public relations community
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in the early afternoon at the CIPR headquarters in St. James Square, some highly selected 40 senior public relations professionals from different countries will meet to launch the second and decisive phase of the XPRL project, already discussed here in a preceding post….
EU praises Cerp and Global Alliance efforts to improve White Paper. How the professional community can get its act together and become effective.
This is, for once, a positive story on how the public relations professional community is able to get its act together and to make an effective impact on the public sphere while promoting a sustainable view of the profession..
Euprera launches 2007 European blog and public relations survey. An opportunity to participate.
The second annual EuroBlog2007 survey into the impact of social media on Public Relations practice in Europe, organised by Euprera (http://www.euprera.org) has just taken off…
How big is public relations? And why does it matter? The economic impact of our profession
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and scholarly community
Australia is the most valuable country brand. Then the USA and then Italy. On the relationship between brand and branding, and between branding and public relations…
As many professionals operate in the travel and tourism sector, and as the general concept of branding (corporate and product/service) is more and more intertwined with that of stakeholder relationships in practically every conscious public, private or social organization (while marketing and corporate communicators continue to uselessly struggle at many higher levels on who should be in charge…) it is useful to see what the market says.