Blogging from Vilnius on black pr. A really freezing shower for all of us!

The only thing that I regret is not having been able to understand (because of the lack of an english translation) of three and one half presentations (out of nine!) which unfortunately were in the Russian language (the Russian one of course, Belarus, Polish and half of the Latvian one). However the ones I was able to understand (English, Italian, Lithuanian, Ukrainan and German one) were well worth it.

Measuring Social Media: a post from Frank Ovaitt, President of the Institute for Public Relations

“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.”

New tools don’t make New PR

I probably don’t come to this in the best frame of mind, having just listened to several hours of rant about how social media is ‘The New PR’. I am a little jaded by this, as it has become something of an ‘old story’, particularly if you have been involved with the ongoing application of online communications tools.

Catherine Arrow comments on more than one recent post and talks to us about our optical illusions and cultural tribes in public relations…

Dear Toni,This comment really bounces across several of your recent posts as there are certain threads of thought which criss-cross and intersect. I don’t know if you have come across a fascinating article by Greg Leichty,(2003, Journal of Public Relations Research 15 (4), 277–304), which looks at the cultural tribes of public relations….

Again on one-company-one-voice: is it feasable? is it desirable? And how does one cope with social media?

A friend sends me the following: Your recent post on the idea of the one-company, one-voice concept becoming more obsolete as a result of diversity and social media is very interesting. In a recent conversation my big boss portended that the very idea behind the definition of corporate communication is that a company must be able to project itself with one voice. If I understand her point, then the “one voice” concept is practiced in...

And now to Vilnius, to discuss Lithuania at the crossroad of ethical and “black” public relations..

While preparing for last winter’s ‘Global Relations and Intercultural Communication’ course for the students of NYU’s Master of Science in Public Relations and Corporate Communication, one of the most surprising evidences I discovered in reviewing the existing literature, was the scarcity of research and conceptualization of the ‘personal influence’ model (save for the Indian scholar Sriramesh Krishnamurthy) and, in parallel, the over abundance of evidence from the many existing descriptions of practices in many areas...

Is the idea of immaterial (intangibile?) infrastructure only an oxymoron? Or could it also be part of the foundation materials for PR 2.0?

You might remember that only a short time ago it was generally accepted that the Dutch or British ways to integration via a multicultural approach (i.e. stimulating different identities to be maintained and preserved by fostering and enabling dialogue and conversation) had produced effective results; while the traditional US based approach to integration via the ‘melting pot’ had exploded in the early eighties with the eruption of traditional American societal values.