global discussion. local perspectives.
Something awful is happening in my country (Italy) these days, with many implications on public relations (specifically in the sense of public diplomacy) which I feel we should all be aware of. …
Kirk Hallahan, professor at Colorado State University, is the 2007 recipient of the Institute for Public Relations Pathfinder Award for outstanding scholarly contributions. Hallahan has focused his recent research on the application of online technologies to PR practice. In a column available on the Institute website, he summarizes much of what he has learned in four observations.
As we have done once before, because we very much value the opinions of one of France’s most senior and thoughtful professionals, we offer you, from his agency’s newletter (I&E), his most recent opinion…
I’ve asked Caroline Wilson to share some thoughts on the power of PR to change people’s behaviour around environmental issues, which she regularly explores at GoodGreenPR: I sometimes think the ‘green’ issue for people working in PR is very similar to the familiar debate about the role of PR generally. Should PR be about skilfully promoting and communicating the image, products and community profile that others high up the management tree set out? Or should PR...
The irony in the term “public relations” is that most of us don’t like to conduct our relationships in public, preferring to focus on nurturing more personal connections with journalists and other influencers. This doesn’t mean that we should be “invisible persuaders” acting in an unethical manner behind closed doors, rather the benefits of public relations are most apparent when a targeted rather than a mass market approach is undertaken.
Drifting round the social networking sites, I couldn’t help wondering where next for our professional associations. Not just in public relations, but across all sectors. What will professional associations have to offer in order to retain their paid members – when many of the ‘benefits’ historically gained from paid membership can be had elsewhere for free?
Is it communication for development or public relations? Click here to rsvp wb1.doc
Yesterday, Friday October 12, the Italian Cabinet issued a decree which recognizes the value and regulates lobbying activities related to the Government, its various Autorities and the Public Administration
Last Wednesday (October 10) in Berlin, some 150 senior professionals and scholars from the largest and most reputed German companies, agencies and universities met in Berlin to celebrate the 20th anniversary of the Deutscher Rat fur Public Relations drpr_flyer_einladung_11.pdf,
What is possibly the world’s most populated public relations kermesse of the year is planned to be staged in Philadelphia (USA) from October 20 to 23.