Posted on Seasoned Posts

Objectivity in public relations and journalism: essential for the credibility of both professions, and for different reasons

If we take journalism -as David Demers writes in his very recent and most interesting History and Future of Mass Media (Hampton Press)- ‘journalists should keep their personal opinions and the opinions of their newspapers out of their news stories; All sides to a story should be covered and reported; All sides to a story should be given an equal amount of coverage’ But, if we consider public relations, we could say that: ‘a public...

Posted on Seasoned Posts

PR definitions – should do or do do?

A starting point for anyone seeking to understand public relations ought to be a definition.  However, the fact that there are several hundred formal definitions and myriad contradictory views to choose from means there is no easy way to know what PR is about.   What does it say to students who see that every text book, professional body, consultancy and individual practitioner – let alone others who comment on PR (such as journalists) – explains public relations in their own way? 

Posted on Seasoned Posts

EUPRERA STEPS UP ITS PROFILE

Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.

Posted on Seasoned Posts

Reinventing diplomacy

I sometimes think that we get a little obsessed with what PR is and isn’t, and I am not always sure that these conversations do anything more than keep us busy navel gazing. What I’d like to think about is what PR is becoming…and that’s everything. My personal belief is that formalized communications evolved because it was the only way to manage as organizations grew in size. What is happening today, in my opinion, is...

Posted on Seasoned Posts

Is marketing to blame for PR’s poor reputation?

Is it fair to state that unethical PR practice results primarily from a marketing focus on publicity?  Aren’t spam press releases, pseudo-events, poorly conducted surveys and spin all about gaining attention regardless of the truth? Can we blame PR’s poor reputation on an increased focus on promotional communications for competitive differentiation (the reductionist view of PR as solely a subset of marketing)?

Posted on Seasoned Posts

Larry Foster: back to real relationships, not only virtual

Please do take a good and quick look at Larry Foster’s very recent acceptance speech of the Alexander Hamilton Medal at IPR’s annual event at the Yale Club in New York. For those of us who are (or believe they are) ‘geeks’ so-to-say it amounts to a back-to-basics wake up call! For the others, many of whom remain luddists or, in any case, thorough sceptics on the application of new technologies to public relations (the...