Exposing PR's weaknesses
I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. PR…
Why public relations must wake up to wearables
Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In…
Edward Bernays and the College of Communication Management
Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’…
Presenting the shadows of public relations
Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. And a theme of presentation, representation and re-presentation of…
How to use the Public Relations department of an advertising agency
N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer). As a leader and innovator in advertising,…
Should sisters PR it for themselves?
The winner of the Baileys Women’s Prize for fiction has just been announced. The proud boast of this prize is that it is the “UK’s only annual book award for…
How to use Public Relations Counsel
John Wiley Hill, president of Hill & Knowlton, Inc. wrote chapter six in the 1948 US book, edited by Glenn and Denny Griswold, Your Public Relations (being serialised here with…
A chicken and egg conundrum for PR careers
In the run up to Easter, here’s a chicken and egg conundrum for PR careers. Should we start out as generalists before specialising or vice versa? Does the navel gazing…
Social capital – the lifeblood of public relations
Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always…
How to organise and operate a public relations department
This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil…