Posted on Seasoned Posts

Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?

Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event. The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company. A full house, jammed with many of America’s most senior and reputed public relators. On my side, a lot of curiosity for Iwata. I have always admired IBM and, as he’s been...

Posted on Seasoned Posts

A stakeholder relationships approach to global climate change

Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel. Basically this amounts to what I would call, mostly a stakeholder rleationships agenda. Period. On one hand, the Business as UnUsual concept...

Posted on Seasoned Posts

Tidbits: one, two, three, four…who are we all rooting for?

Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’: °today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin; °organizational conflicts are less manageable today, also because of social media, says Jean Marie Charpentier; °state institutions are abruptly importing managerial models at their own risk and peril, suggests Yves Winkin. These are my major takeaways from a full day of academic and professional homage to...

Posted on Seasoned Posts

Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!

Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’. Sir Martin Sorrell , Ceo of WPP, said more or less the same about one year ago in New York.

Posted on PR Sense

The End of the World as We Know It?

PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.

Posted on Seasoned Posts

Don Bates: turning theory into practice. An integrated software platform.

In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a new global stakeholder relationship governance operating platform which, together with many other scholars and professionals all over the world (although we might call...

Posted on Seasoned Posts

Difference between King III and King II Reports on Governance

The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up to the challenge?”  In March this year, just after the draft King III Report was published for comment, I invited...

Posted on Classic PR Conversations Seasoned Posts

What comes after Grunig? Take a look at these two documents before you reply…

Most visitors of this blog are well aware of Jim Grunig, if not for other reasons, because they remember an extensive interview he gave us almost a year ago. Since then, while visiting colleagues, speaking with students or professional associations around the world, I often am asked a question which seems to be looming about out professional body of knowledge. What comes after Grunig? Now, for the exclusive curiosity of cherished visitors, take a look...

Posted on Seasoned Posts

From Paul Seaman: defending public relations against social media hype…

Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...

Posted on Seasoned Posts

From Paul Seaman: defending public relations against social media hype

Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes: It is often said that we are witnessing the birth of a media revolution which amounts to a social, economic and political transformation. I don’t agree. I’m almost sorry what follows isn’t a bold settled...