public relations research – PR Conversations

December 11, 2014June 28, 2020 PR Axis

Making the case for solid public relations research

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects By Natalie Bovair, APR Recognizing that research is essential to strategic public relations planning, not to mention program evaluation, conventional wisdom would have it that public relations professionals—at least those of the strategic management variety—were taught or developed strong research skills. Herein lies the problem: The majority of PR practitioners lack the depth of investigative experience or the...

April 21, 2009 Seasoned Posts

What are best practices in public relations research, really?

There’s a discussion getting underway on the Institute for Public Relations website and among members of our Commission on PR Measurement & Evaluation. I’d invite your contributions as well. Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference with the topic, “Setting Best...