Posted on PR Axis

Analyzing “results” from a communications performance measurement conference

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. That is, we will never be able to show that...

Posted on PR Sphere

Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward best practice. This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR, associate professor at Mount Saint Vincent University. Following are study...

Posted on PR Nexus

Communication without borders…or marketplace competition

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured speaker at this year’s World Public Relations Forum (WPRF). The individual who piloted the interview and formulated the questions...