1982 Tylenol case a misleading myth: O’Dwyer takes on Fortune, J& J and the public relations establishment!!

My good and esteemed friend, Jack O’Dwyer, has overturned yet another rug from the dainty sitting room in which our professional community enjoys talking to herself in the mirror in the most onanistic of behaviours (not that, as bloggers, we act differently…) and the air does not smell so good…. Just in case, according to Wikipedia, Onan is a person described in the book of Genesis in the Hebrew Bible. The word onanism, an older...

Global Alliance has new leadership. Where will it go?

The best piece news I have to report from Cape Town is that Colin Farrington from the CIPR is the new Chair of the see recent interviewGlobalAlliance, while my young co-blogger Joao Duarte from Lisbon (link to authors of this blog to see references and read his posts) is now the first part time employee of that organization.

Exploring the role of public relations in social media

The Canadian Public Relations Society (CPRS) just announced the launch of its inaugural webinar, PR and Social Media. Using two (Canadian) case studies that “leverage blogging, wikis, YouTube, Flickr, del.icio.us and various online communities,” the session’s focus will be on the tactical side of social media, rather than theoretical concepts. Approached several weeks ago by Vancouver-based PR consultant, Carla Shore, APR (a member of the national professional development committee), I knew that the webinar was...

Blogging from Vilnius on black pr. A really freezing shower for all of us!

The only thing that I regret is not having been able to understand (because of the lack of an english translation) of three and one half presentations (out of nine!) which unfortunately were in the Russian language (the Russian one of course, Belarus, Polish and half of the Latvian one). However the ones I was able to understand (English, Italian, Lithuanian, Ukrainan and German one) were well worth it.