Calculating your worth in public relations
A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that…
Winning better relations with the community
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee…
How to use Public Relations Counsel
John Wiley Hill, president of Hill & Knowlton, Inc. wrote chapter six in the 1948 US book, edited by Glenn and Denny Griswold, Your Public Relations (being serialised here with…
We need bigger ambitions in public relations
Last year I wrote about ‘excellence‘ suggesting that PR needs to stretch beyond specified performance standards or comparative pre-eminence. I’ve been thinking about this during my recent hours spent marking…
An international conversation with CIPR candidates
Result announced: The UK’s Chartered Institute of Public Relations (CIPR) has announced the results of its 2014 President election – with Stephen Waddington the successful candidate . PR Conversations offers…
PRoust Questionnaire: Stuart Bruce
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
The final word – why PR books still matter
When was the last time you read a public relations book? I mean a proper book with pages that you turn by hand, not a representation that you flick with…
Looking for excellence in public relations
What exactly does ‘excellence’ mean in public relations? Is it something to be achieved by anyone following a particular approach (as implied by the Model of Excellence), or demonstrated by…
PRoust Questionnaire: Al Clarke
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of…