Gordon Brown (and the Financial Times) is at it! What should we do?
I feel like blogging this lovely Sunday morning from my terrace over the charming bay of Italy’s Porto Ercole and am musing over the issue I wish to address
Tag: Practitioners
Updating mini-history of public relations
Don Bates is an Honorary Trustee of the Institute for Public Relations and the author of an abbreviated public relations history on the Institute Web site
Blogger outreach efforts gain “authority” when the CBC partners with Technorati
For public relations practitioners who include strategic or tactile media relations in their job responsibilities, there was an interesting announcement last week about the Canadian Broadcasting Corporation’s new partnership with Technorati.
Benita Steyn tackles “what is the ultimate purpose of PR?”
I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”
Desperate dillweeds: this is what we are, says the Washington Post!
With increasing frequency we are rapped by the media. Many times this is justified, and this what hurts the most. A few weeks ago this is what Gene Weingarten wrote about us in the Washington Post
Is astroturfing truly counter productive? I wonder…..
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.
Two great stories from the Cape Town Festival
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
Communicating for Sustainaibility in Cape Town May 12-15 at the 4th World PR Festival
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?
Exploring the role of public relations in social media
The Canadian Public Relations Society (CPRS) just announced the launch of its inaugural webinar, PR and Social Media. Using two (Canadian) case studies that “leverage blogging, wikis, YouTube, Flickr, del.icio.us and various online communities,” the session’s focus will be on the tactical side of social media, rather than theoretical concepts. Approached several weeks ago by Vancouver-based PR consultant, Carla Shore, APR (a member of the national professional development committee), I knew that the webinar was...
Is it too soon for the media to begin assigning blame? PR practitioners invited to weigh in with a vote
In its Daily ‘Dog section of the website, Bulldog Reporter (which bills itself as “The Leading Source of PR Views, News and Tools”) usually has a running “Pulse of PR” spot poll. Often time the results are interesting and relatively useful from a “trends” perspective. Given the glut of information (from many mediums) and opinion over the past week, the most recent one seems particularly timely. Do you think it’s too soon for the media...