Holmes Truths: Repositioning PR or getting back to where we once belonged?
Industry analyst Paul Holmes offers advice to our thriving but misunderstood profession By Daniel Tisch, APR, FCPRS There’s a paradox in public relations today: It is a time of unprecedented demand for our skills in modern organizations, but also unprecedented angst about how to position an often-misunderstood profession in a changing marketplace. This was the backdrop at a recent Canadian Council of PR Firms event in Toronto, where the leaders of Canada’s major public relations...