Posted on PR Nexus

Social capital – the lifeblood of public relations

Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always has been and always will be. Every new practitioner who enters the occupation, brings with them their existing connections and they rapidly learn the importance of linking, bridging and bonding. Our social capital is of value personally and professionally to us, and to our employers...

Posted on PR Motion

Networks and mentors, workplace similarities and differences, complete a cross-border PR adventure

Final installment of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet Communication contacts and networks In part I and part II, I related communication contacts and groupings I was privy to at Allianz. In this final chapter I’m sharing external networking and mentor relationships that were going on behind the scenes. Prior to my departure, I had Edelman support from Grant Smith, general manager of Edelman...