Posted on Current PR Conversations PR Axis

Museum of Public Relations – archives and artefacts under the gaze of Bernays (Lee, Page and Byoir…)

Five years ago, Toni Muzi Falconi gave PR Conversations readers a private viewing inside the Museum of Public Relations. From its beginnings in 1996 as an award-winning internet museum (possibly the first in the world), two decades later the Museum of Public Relations resides at Baruch College’s Newman Library Archives and Special Collections, where it is open to the public by appointment for tours, guest lectures and research. As an educational institution chartered by the...

Posted on Current PR Conversations PR Mediums

Deconstructing the Century of the Selfie for PR purposes

One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to listen to and interpret the “wisdom of the crowds” A post-event reflection on Stuart Ewen’s Museum of Public Relations-sponsored lecture on “Edward Bernays and the Century of the Selfie” By Toni Muzi Falconi As George Bernard Shaw wrote in his 1902 play, Mrs. Warren’s Profession:...

Posted on PR Mediums

Contemplating selfie disruptions in historical and modern-day PR

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Stuart Ewen By Toni Muzi Falconi The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical...