A mindful approach to using social media as professional communicators
Over the past decade or so, public relations has been in a rollercoaster relationship with social media. Nervous initially to jump onboard, since then we’ve been up the hype cycle with several peaks of inflated expectations followed by swoops down into the trough of disillusionment. Are we currently in a valley of despair following all the shenanigans of ‘fake news’ and ‘data scandals’? Or on an upwards slope of hope driven by artificial intelligence (AI)...