An idiot's guide to PR – lessons for SEO and digital marketing
It can be difficult to define public relations, particularly as there are different perspectives regarding what it is. However, it is much easier to give guidance on what it is…
London 2012 – stories of a peripatetic PR
Guest post by Peter Brill, Managing Director, Net.Mentor Ltd There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic…
Social media engagement: The PR2.0 shift for politics
Guest post by Tyler Orchard Social media engagement: The PR2.0 shift for politics Whether you work in the private or public sector, social media and PR2.0 have evolved into something…
Public relations remains focused on media relations
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role…
Is there such a thing as European public relations?
By Janette van Kalkeren The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union…
An international view of crisis management of the Chile mine disaster
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and…
Time for the truth about journalism
“Journalism is just ditchwater”, a quote attributed to Carlyle in 1881, contrasts with the claims of modern journalists who believe they play a critical role in society as the Fourth…
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to…
Why Every Communicator Should Agonize about France’s “Game of Death”
The power of the media and the ethics of communication are recurring themes for PR professionals and other communcators. Can an authoritative media voice push anyone to cross ethical lines…
"Intel inside&"? Reinventing our profession … before extinction?
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need,…