Relations with customers and prospects
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…
Look under the hood at how PR Conversations "performed" in 2013
What, not another “year in review” post?! So you may be groaning and thinking, and I’m sympathetic with your reluctance to get dished yet again reheated bits of the recent…
School's out for social media – a PR report card
As many of us take a break for Summer, it seems a good time to produce a PR report card for its performance in social media this term. Let’s look…
PRoust Questionnaire: Sean Williams
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes. Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill…
Nurturing Knowledge – a job for PR
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn…
What do digital immigrants really know about social media? Part II
This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing…
Why don't PR Awards walk the talk on evaluation?
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of…
Triple-associate Sean Williams asks, “Why join?”
It used to be that the only way to access research, best practices, talent and senior-level guidance in the communication profession was to be a part of an industry organization.
Barcelona 1 – Evaluation 0?
This month saw another cross-border event, with the agreement and publication of the "Barcelona Declaration of Research Principles" at the 2nd European Summit on Measurement. Five global bodies and 200…