Relations with customers and prospects
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast…
Public relations should embrace not deny its marketing links
Many people think that PR is a subset of marketing – they are wrong . But so are those working in PR who seek to put great distance between what…
PR Vs. Marketing: Things might be changing in Portugal
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the…