Integrated reporting and strategic public relations
Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of…
Do you know where you’re going to? Public relations career advice
What was your route into public relations? In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in…
Sex sells – faking it in public relations
Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation –…
Future leaders need more than digital PR
Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. But as such competencies shortly will be little…
The serious business of public relations
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the…
PR lessons from 2010 – the year of the mega crisis
Undoubtedly 2010 has been the year of the mega crisis, which as the Guardian’s City editor, Richard Wachman recently commented provide ‘a textbook example of how not to do things…
Facing up to the PR talent challenge
One of the interesting outcomes of my position on the boundary of PR academia and practice is that I’m often asked for recommendations about finding PR talent. This frequently applies…
An international view of crisis management of the Chile mine disaster
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and…
The four Cs of centralized vs localized message development
Cost, Complexity, Control and Credibility By Diane K. Rose We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust…
World's leaders in PR congregate in Stockholm
Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder…