global discussion. local perspectives.
If you visit the Global Alliance website and click on Landscapes; if you read the Global Public Relations Handbook (2004) edited by slovene Dejan Vercic and indian Sriramesh Krishnamurthy, or Public Relations and Communication Management in Europe (2004), edited by the dutch Betteke Van Rule and slovene Dejan Vercic, or Public Relations in Asia (2005), edited by indian Sriramesh Krishnamurthy…
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable favour….
December 4 will be D-Day for XPRL. It is with unabashed hope and trepidation that I am pleased to inform readers of this blog that in London, December 4 in the early afternoon at the CIPR headquarters in St. James Square, some highly selected 40 senior public relations professionals from different countries will meet to launch the second and decisive phase of the XPRL project, already discussed here in a preceding post….
This is, for once, a positive story on how the public relations professional community is able to get its act together and to make an effective impact on the public sphere while promoting a sustainable view of the profession..
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and scholarly community
As many professionals operate in the travel and tourism sector, and as the general concept of branding (corporate and product/service) is more and more intertwined with that of stakeholder relationships in practically every conscious public, private or social organization (while marketing and corporate communicators continue to uselessly struggle at many higher levels on who should be in charge…) it is useful to see what the market says.
The following quote is an excerpt of a paper from one of my students (not necessarily the best but certainly not the worst) in the Global Relations class I am currently teaching at NYU’s Master of Science in Public Relations and Corporate Communication.
If there is one thing which unites all of us, who practice public relations (disregarding age, experience, country, specific practice)… it is that we were brought up eating, digesting and expelling press releases and media relations. As many are aware, this 2006 marks the one hundredth anniversary since Ivy Ledbetter Lee issued his Declaration of Principles, which, for the first time, rationalised the concept of media relations.Let’s read an excerpt:
Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...
Many interesting and exciting things are happening in the global pr community…… Amongst these…