the impact of compromised decisions create potentially harmful situations for those involved that include: loss of credibility, being labeled as purveyors of deception, engineering misinformed publics, or spinning/framing information simply to suit a clients taste….sound familiar?

Louisa Bargeron, another of my NYU students, dwells in this paper Truth in Public Relations Bargeron.doc on the issue of the ambiguity of public relations. Great reading and learning for all of us….

Doing what comes naturally:using prevailing conceptions of public relations to support global diversity

…..If money ‘talks,’ –writes Amy De Robertis– let the wealth of these younger generations defend communication for diversity, in diversity and with diversity while the pr industry builds its knowledge of global public relations practices that are more effective at engaging diverse publics in excellent communication and enable practitioners to reach cultures that are struggling to retain their identities and provide for their people…. 

On the ambiguity of public relations and corporate social responsibility. Michael Porter speaks out on the Harvard Business Review. Moving out of the usual dilemma..

I am nearing the end of this highly intense and fantastic cultural experience of teaching global relations and intercultural communication at NYU’s Master of Science in Public Relations and Corporate Communication (see earlier post) and the last session will be next Wednesday when every student will have five minutes to present to the whole class the core concepts of a 15 page final essay.