Posted on Seasoned Posts

The green power of public relations

I’ve asked Caroline Wilson to share some thoughts on the power of PR to change people’s behaviour around environmental issues, which she regularly explores at GoodGreenPR: I sometimes think the ‘green’ issue for people working in PR is very similar to the familiar debate about the role of PR generally.  Should PR be about skilfully promoting and communicating the image, products and community profile that others high up the management tree set out?  Or should PR...

Posted on Seasoned Posts

Web info sessions on new master of communications management degree program

Back in May my post Stamp of approval on (distinctly Canadian) master’s of communication management degree program generated some great discussion and interest; this DeGroote School of Business program at McMaster University (Hamilton, Ontario) continues to receive a decent number of hits from searches. Great news! Now interested individuals can take advantage of a series of web-based information sessions, to learn more about the program.

Posted on Seasoned Posts

How Philip Morris uses public relations to change the regulatory environment of the tobacco industry… Ann Landman exposes an apparently effective plan

Recently, an articulate and highly informative article by Ann Landman appeared on pr watch. Although quite critical and explicitly biased, it details Philip Morris’s current public relations activities to modify existing regulation of the tobacco industry in the United States, and (I believe) provides a most interesting backstage analysis of our profession—very stimulating food for thought for all of us.

Posted on Seasoned Posts

What Can Today’s CEOs do for Tomorrow’s Leaders?

This post on the Institute for Public Relations website is from guest author Ken Makovsky. Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world...