Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
When it comes to reputation, there is little distinction between a real conflict and a perceived one Op-Ed by Daniel Tisch, APR, FCPRS As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV...