Posted on PR Mediums

An accidental ebook: exploring the future of business blogging

Ketchum Europe director and CIPR president shares insights from a co-creation project exploring the benefits of professional blogging By Stephen Waddington Blogging is 20 years old this year. By now it was predicted blogging would threaten mainstream media and become the dominant form of media in its own right. It clearly hasn’t but it hasn’t gone away, either. During the early weeks in February 2014, I sought out the opinion of respected and long-time bloggers...

Posted on PR Motion

Networks and mentors, workplace similarities and differences, complete a cross-border PR adventure

Final installment of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet Communication contacts and networks In part I and part II, I related communication contacts and groupings I was privy to at Allianz. In this final chapter I’m sharing external networking and mentor relationships that were going on behind the scenes. Prior to my departure, I had Edelman support from Grant Smith, general manager of Edelman...

Posted on PR Vision

Making sense of the impact of social media on crisis communication

An MA thesis focused on making sense of the impact of social media on crisis communication By Tegan Ford Given the number of crisis situations gaining high-profile attention through social media, I decided to look at how the addition of social media to crisis scenarios has disrupted the field of corporate communications. This research forms the foundation of my Masters of Arts in Communications program at Carleton University. This post looks at my thesis findings to...

Posted on PR Vision

PRSA's #PRin2013 initiative invites 13 PR people to provide trends to watch this year

Shortly before the holiday break began in December, I received an email from Stephanie Cegielski, associate director, public relations, of the Public Relations Society of America, inviting me to submit a 2013 trends post for the PRSay blog. Besides nailing down whether I could comply with the submission deadline, I was curious to find out more about the #PRin2013 initiative. I remembered reading trends from various PRSA members in 2012, but I was interested in learning more about the PRSay blog’s...

Posted on PR Nexus

The communication process more important than outcomes on PR Conversations

Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there. –Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth Currently I’m transitioning from thinking-mode process to writing for my June Bytes from the PR Sphere column (which covers the intersection...