Qualifications for Public Relations Management
Pendleton Dudley established a PR agency in New York in 1909, reportedly after a suggestion by Ivy Lee who felt competition would be good for the fledgling industry. By the…
London 2012 – stories of a peripatetic PR
Guest post by Peter Brill, Managing Director, Net.Mentor Ltd There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic…
Closing the door on the gatekeeper role in PR
At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes. In…
PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes. Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill…
Using Twitter for PR events
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential…
PR – it's a woman's world
It is nearly 25 years since the publication of Cline’s ‘Velvet Ghetto’ study of women in public relations which responded to the increasing feminisation of the occupation. Undeniably today, the…
Time for the truth about journalism
“Journalism is just ditchwater”, a quote attributed to Carlyle in 1881, contrasts with the claims of modern journalists who believe they play a critical role in society as the Fourth…
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to…
Isolated on the Web
This week, five francophone public radio journalists (one Belgian, one Canadian, one Swiss and two French) are evaluating new media. Isolated in a cabin in a rural region of France,…
2010: Battle begins for "real-time" relationships
Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw…