Tom Murphy, Microsoft's director of corporate communications, corporate citizenship & community affairs
Contrary to claims, Irish luck has little to do with Tom Murphy’s successful career path in public relations.
Tag: International communication
Arresting consequences of life with the Thought Police
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
The End of the World as We Know It?
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.
Lessons on targetting audiences from Iran
One of the things that has struck me in the coverage of events in Iran is how well protestors there seem to have grasped a basic point of effective communications that bizarrely seems to elude many organizations: you need to talk to the audience in terms they understand and in terms that will resonate with a wide audience.
European studies on communication: two reflections
The European Communication Monitor study has put it clearly: for public relations professionals in Europe, Internal Communication and change management is the fastest growing area in terms of importance. It will grow to become the third most important discipline by 2011, according to the same study .
PR case studies from countries in transition
Judy Turk and Linda Scanlan are back with the third edition of The Evolution of Public Relations: Case Studies from Countries in Transition. The book, published free online by the Institute for Public Relations, was made possible by generous project funding from Philips and Schering-Plough.
Ethics, Culture and Public Relations
I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading some people to ask what the point is. After long reflection, I’ve come to the conclusion that it is almost impossible for an international PR association to adopt a code that goes beyond vague platitudes. Applying ethics within an international context is extremely difficult because...
Reinventing diplomacy
I sometimes think that we get a little obsessed with what PR is and isn’t, and I am not always sure that these conversations do anything more than keep us busy navel gazing. What I’d like to think about is what PR is becoming…and that’s everything. My personal belief is that formalized communications evolved because it was the only way to manage as organizations grew in size. What is happening today, in my opinion, is...
What-were-they-thinking Moments
All of us have run across examples of communications that are so inept or so risky that we are tempted to quote Tony Blair in the movie The Queen, when he exclaims “Someone save these people from themselves”! This week I ran across two examples so blatant, that I had to share…
Summing up the licensing debate, a post on Strumpette
The Public Relations Society has decided yesterday to set up a task force to explore the certification issue, while many of my students from NYU’s Global Relations course selected licensing for their final paper. Here, in Strumpette, is a post which summarizes the debate. Let me know your thoughts….