Posted on Current PR Conversations PR Vision

Responsible communication leadership: putting employees first

By Dr Kevin Ruck Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. In addition, governance is back in the spotlight. As the UK department store British Home Stores (BHS) went  into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked...

Posted on PR Axis

Selecting stakeholder groups for effective communication in the 21st-Century

As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly? A guest interview and conversation between Toni Muzi Falconi and Rachel Miller Recently Toni Muzi Falconi approached PR Conversations about some of his current examinations regarding alternative approaches to communicating with stakeholders. It was determined the most effective method to understand...

Posted on PR Vision

Engaging for success in the UK economy

Engaging for Success; an innovative UK program By Rachel Miller What is the cost of disengaged employees to a department, brand or a nation? A voluntary movement in the United Kingdom has brought employee engagement into sharp focus with the revelation that disengagement loses the UK billions of pounds annually. This month, leaders from 44 of the most recognisable private, public and charitable organisations signed an open letter to The Times newspaper. Among the chief...

Posted on Classic PR Conversations PRoust Questionnaire

PRoust Questionnaire: Sean Williams

  The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.  If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Williams: 1. What is your most striking characteristic as a PR practitioner? My analytical, academic and rather intellectual approach to internal communication...

Posted on Seasoned Posts

Have More Walls Come Tumbling Down?

 Co-authored with Mike Klein In the later part of the year that ends today, much attention has been paid to the 20th anniversary of the fall of the Berlin Wall. But another wall seems to have been definitively torn down this year with much less brouhaha: the distinctions between social, political, commercial and employee communication. The Public Relations model of defensive “representation” is thus beginning to give way to the political campaign model of proactive...

Posted on Seasoned Posts

Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm

I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by the Portuguese Association of Business Communication is a landmark.