Posted on Seasoned Posts

Public Relations and Social Media: impact sofar and what next? Look at this program for the Euprera-Edelman EuroAtlantic summit in Bruxelles from 13 to 15 of March and make sure you don’t miss it!

An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.

Posted on Seasoned Posts

On the little black book syndrome, personal influence, organizational influence and knowledge management

A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...

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Two great stories from the Cape Town Festival

By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.