Posted on PR Mediums

A private viewing inside the Museum of Public Relations

Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations (http://www.prmuseum.com) Shelley Spector. 1. Why did you decide to establish the PR museum? I had toyed with the idea for some time, but the impetus to set it up was getting to know Eddie Bernays, who offered his full endorsement and sponsorship of the project. We met in the late eighties when we were both lecturing at...

Posted on PR Vision

Looking backwards to move forward in PR

The world’s eyes were on the British Royal Wedding on Friday with a million people on the streets of London, two billion watching live with 24:7 television coverage, tens of thousands engaged through social media or catching up via on demand after the event.  This was a world event where the opportunity for public relations was evident at every turn – not least to showcase British pageantry, with a contemporary twist. Perhaps the sight of...